Myntra Big Fashion Festival hi October ni 8 hian Styles Million 8 chuang, Brand thar 100 chuang leh label thar chhuak mek 21,000 nen kalpui leh a ni dawn a ni
Myntra chuan an flagship Big Fashion Festival an puang a, Myntra Insiders leh VIP Ticket Holder te tan early access ṭan a ni ang. He event hian Myntra in India ram a fashion leh lifestyle ecosystem tana hmasawnna kawng hawngtu a nihna a tihbelhchhah dawn a, brand tharte tan mi tam zawk hnen thleng thei turin hun remchang a siam ang a, chutih rualin ram pum a customer maktaduai tam takte tan trend-first selection, compelling value leh remchanna a thlen bawk ang. BFF hian metro state leh metro la thlen lohna hmun thlengin mamawhna a sang an beisei a, hei hi premium leh duhthlantur man man zawk , thil tunlai zawk, leh tech-led personalized shopping zinkawng a offering tihchangtlun nih vang a ni a, M-Now leh M-Express kaltlangin delivery chak zawk a awm bawk.
Big Fashion Festival chungchang sawiin Sharon Pais, Head of Myntra chuan, “Big Fashion Festival hi India ram a festive calendar ah hian hun pawimawh tak a lo ni ta a, kan ecosystem pumpui a thlunzawm a ni tualchhung sumdawng te leh sumdawnna tenau ti te chakna pek atanga khawvel huap Indian fashion leh lifestyle brand tha ber ber te chu mi maktaduai tam tak in (home) thleng thei tur in. Myntra ah hian chu festive spirit chu cutting-edge technology nen kan inzawm khawm a, AI hmang tangkaiin kan hmanrua leh delivery network tihzauh a, ram pum a thil lei duhtu maktaduai 80 chuangte tan an duhzawng harsa lo tak a an neih nan awlsam zawka siam a ni,” a ti.
Brand leh label thar chhuakte tihchak
Myntra’s Seller Growth Connect hmalakna hian D2C leh brand thar chhuak za tam tak chu a ecosystem ah a rawn hruai lut a, a bik takin India hmar lam aṭangin technology, business insights leh platform theihna hmangin scale a siam theihna a siamsak a ni. Myntra’s 80M monthly active users te hmuh theihna a awm avangin heng brand te hian thil thar hmuhchhuahna a tizau thei a, festive season chhungin market hrang hrang a shoppers te hnenah an thlen thei bawk. Brand leh label thar 21,000, BFF a an debut 13,000 te chuan he platform technology, creator ecosystem leh rampum huap thlentheihna te hmangin India ram pum a customer maktaduai tam tak nena inzawmna an nei dawn a ni.
Brand zawn hlawh ber berte chuan an festive collection tha ber ber an rawn keng tel
Kumin edition ah hian style maktaduai 8 a awm dawn a, edition hnuhnung aiin a let hnih in a pung a, rampawn, domestic, emerging leh D2C brand te a huam tel dawn a ni. BFF chhunga festive demand nasa tak hmuh tur category pawimawh tak takte chu mipa leh hmeichhia hnam incheina, mipa casual wear, hmeichhe western wear, beauty leh personal care, watch leh wearables, tlereuh leh a behbawm, sports footwear, leh home and living te a ni. Brand lar thenkhatte chu Vero Moda, MANGO, H and M, Tommy Hilfiger, Levi’s, Nike, adidas, US Polo Assn., Jack and Jones, ONLY, leh a dangte an ni. Premium beauty brand hrang hrang zingah YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Olaplex, CeraVe, leh Estée Lauder te an tel.
Festive season atan brand thar thar leh trend-first style thar te
Myntra in zarpharhna zau zawk leh personalized shopping experience hian brand hrang hrangah festive style hrang hrangte chu awlsam takin a hmuchhuak thei dawn a, heng zingah hian tun festive season ah fashion, beauty, sports, jewellery, watch, home leh lifestyle hrang hrang brand leh collection thar 100 tlangzarh a ni. He BFF edition ah hian tlangzarh thar tam tak leh brand lar tak tak Masaba, Jompers, Sojanya, Diwas by Manyavar, KISAH, House of Pataudi, Libas, leh a dangte aṭanga hnam incheina chi hrang hrang thlan chhuah tam tak a awm dawn a, festive occasion hrang hrangah customer te tan hmel thar a pe dawn a ni.
Celebrity kaihhruai collection leh thawhdunna thar chhuah zingah hian Aurelia X Ananya Panday, KALKI X Janhvi Kapoor, Mia by Tanishq X Aneet Padda, KISNA Gold leh Diamond X Shahid leh Mira Kapoor, Levi’s X Alia Bhatt, Ritu Kumar X Kareena Kapoor, ONLY X Smriti Mandanna leh PALMONAS X Shraddha Kapoor te an tel a ni.
Khawvel pum a brand leh trend mamawhna sang zel phuhruk nan BFF hian a vawi khat nan international celebrity collaboration te pawh a pholang dawn a, chung zingah chuan Calvin Klein X Sadie Sink leh AEO X Sydney Sweeney te pawh an tel dawn a, international brand launches Sisley, Juicy Couture leh Kylie Cosmetics te nen an pholang dawn bawk.
BFF hian luxury additions beiseiawm tak tak a hmu dawn bawk a, khawvel huap a hming ropui thenkhat chu Darveys kaltlangin India tan a lut thei dawn a ni. Myntra Luxe assortment ah hian Gucci, YSL leh Balenciaga aṭanga luxury eyewear additions te a awm dawn a, Paco Rabanne leh Carolina Herrera te personal care launching te pawh a tel dawn bawk. Festival ah hian brand thar Kurt Geiger leh brand thar Behno New York, Davidoff, Ed Hardy, Roamer, Palm Angels, Ted Baker, leh a dangte collection drop te pawh a awm dawn bawk.
Sportswear leh footwear drop ah hian Puma Nitro, Puma Suede XL, adidas Originals, Comet, Gully Labs’ Pujo Collection leh Lotto Stroma te collection thar te a tel
Beauty leh personal care launch te chu Phitku, Niconi, Biodance leh K-beauty brand Hince, Abib leh Apieu te an ni. Fashion, beauty, jewellery leh lifestyle hrang hrang a new-age D2C leh brand lar chho mek te inzawmkhawmna festival ah hian brand rawn lar thar Sylvexia, KICA, Rasa Silver Jewels, Boveee, Kidello, leh a dangte bakah Rare Rabbit, Snitch, The Souled Store, FableStreet, Typsy Beauty, Deconstruct,, Wishcare leh a dangte pawh a awm bawk a ni. FWD hian BFF chhung hian fashion consumer naupangte tan trend-first style hlutna a rawn keng tel dawn a, brand thar tlangzarh a ni dawn a, chung zingah chuan Ovrwrk, Kinda Desi, Drip Chowk, Durati leh Zyvra te pawh a tel bawk.
Driving speed leh technology kaihhruai fashion experience
Myntra hian speed leh technology hmangin festive shopping a tichangtlung dawn a ni. M-Now hian khawpui 12 ah brand 1,500 aṭangin style nuai 1.5 a pe chhuak dawn a, minute 30 chhungin delivery ṭan a ni ang. Seller onboarding, catalog siam, personalized search, MyFashionGPT, My Stylist leh Size and Fit Intelligence a AI hmanga theihna te hian bazar na kawngah duhthlanna chiang zawk a siam thei dawn a ni. Kum dang nena khaikhin chuan he hunah hian mamawhna a sang zawk dawn niin an sawi. He mamawh phuhruk nan hian he platform a tech capabilities hi minute khata order sang tam tak vawi khat a handle theihna tura ruahman a ni.
High engagement festive shopping moment siam chhuah
Big Fashion Festival ah hian Prime Time Deals leh Brand Mania te bakah thil dang dang, dynamic shopping moments te a awm dawn a, chu chu hlutna danglam bik pe thei tura duan a ni a, bazaar tu te chuan an wardrobe te chu trend thar ber ber hmanga tithar leh turin a pui dawn a a ni. BFF edition hi kum khat chhunga shopping event hlawk ber pawl a ni ang. Festival chhungin customer-te chuan bank thlan bikte leh prepaid payment offer-te hmangin sum tam zawk an humhalh thei bawk ang.
Inclusion leh workforce tihpunna thlawp
Demand pung zel enkawl nan Myntra hian supply chain, delivery, leh customer service hrang hrangah seasonal job 26,000 chuang a siam chhuak a ni. He hmasawnna kalkawng ah hian diversity hi pawimawh ber a la ni reng a, fulfillment center workforce zinga 30% chu hmeichhiate an ni a, role 350 chu mimal thiamna hrang hrang nei bikte tan bik ruat a ni.
