Assam chu India concert economy hub thar pawimawh takah a chang mek! ATDC, BookMyShow leh EY-Parthenon te report chuan kum nga chhungin economic opportunity ₹700 Crore an ruahman a ni
India rama live entertainment leh culture hmunpui BookMyShow chuan, Assam Tourism Development Corporation Ltd. (ATDC) leh EY-Parthenon te nen tangkawpin, ‘The Assam Blueprint: Turning Live Music Economy into a Tourism Multiplier’ tih report an tlangzarh. He report hian Post Malone a’n Guwahati a India rama a solo headline concert hmasa ber a neih hnuah, live entertainment hian Assam economy, tourism, workforce leh culture ah nghawng a neih dan a zir chiang a ni. BookMyShow, ATDC leh EY-Parthenon report chuan Assam chu strategic ecosystem building, destination development leh long term investment in live entertainment chu standalone culture aṭanga recurring economic multiplier a chantir theih dan entirna hmasa ber atan a dah a ni. Marquee live entertainment events te programme lo duan sa chuan kum nga chhungin state chhungah ₹700 crore chuang cumulative economic impact a siam thei dawn ni a chhut a ni. December 2025 a Post Malone concert chu case study anga tarlangin, BookMyShow, ATDC leh EY-Parthenon report chuan he event hian economic impact ₹43 crore a siam niin an chhut a, heng zingah hian concert chhimtute sum hman atang Assam economy ah ₹32 crore direct in a lut a tichuan GST revenue ₹5 crore dang a tel bawk. Hemi hun chhung hian airline kalpui danah harsatna nasa tak awm mah se, concert ah hian mi 20,000 vel an kal a, 53% chu Guwahati pawn aṭangin an kal a, India ram pum a khua leh khawpui 200 chuang aṭangin an lo thleng a ni. BookMyShow, ATDC leh EY-Parthenon report hian tourism, hospitality, transport, retail leh tualchhung sumdawnna hrang hrangah he event hian nghawng zau zawk a neih dan a tarlang bawk. Concert ticket atan ₹100 an hman apiangin, kalkhawmte chuan awmna tur, zin chhuahna, ei tur, shopping leh tualchhung service ah ₹899 an hmang belh leh a ni.Guwahati a hotel te chuan concert weekend chhung khan mi luahtu 30% velin an pung tih an sawi a, tualchhung transport operator te chuan lirthei a veivahna demand 50% in a pung tih an sawi bawk. Restaurant leh cafe a chawl chu 33% chuang zetin an pung a, retail business ah chuan 30% aia tam lenglut an pung thung. Concert hian regional tourism ah pawh a thawhhlawk hle a, tlawhtute chuan Kaziranga National Park, Majuli Island, Kamakhya Temple leh Sivasagar a hmun hrang hrang an tlawh a, hei hian Guwahati chu hmarchhak lam panna kawngkhar anga a dinhmun a tichak hle.
BookMyShow, ATDC leh EY-Parthenon report hian India rama live entertainment landscape a North-East region pawimawh zualna chu a tarlang belh zel a. Guwahati hian kum 2025 khan live event chhimtute chu 188% zetin a pung a, kumin chhung khan ticket ngai live event 55 a buatsaih bawk. A ṭhenawm Shillong tiamin heng khawpuite hi live entertainment lian tham tak tak neihna hmun pawimawh tak a ni chho mek a ni. He inthlak danglamna hian India ram puma thil thleng zau zawk a entir a, khawpui te chu world-class live experience neihna hmunpuiah an inzar pharh nasa em em a, chu chuan tourism, hospitality, mobility leh local enterprise hrang hrangah hlutna teh theih a siam a ni.Mikhualte sum hmanna piah lamah Post Malone concert hian hnathawhtur leh sumdawnna lamah nasa takin kawng a hawng a ni. Security, hospitality, production, logistics leh venue management hrang hrangah mi 2,500 vel thawhkhawm an ni a, tualchhung sumdawng leh vendor te chuan staging, branding, infrastructure, ei leh in, inkalpawhna, payment leh sustainability operation hrang hrangah an thawhhlawk hle bawk.BookMyShow, ATDC leh EY-Parthenon report hian live entertainment destination anga Assam hmasawnna tur thlawptu engemaw zat a rawn tarlang bawk a, chung zingah chuan state in Concert Tourism Policy, ATDC kaltlangin single window facilitation, infrastructure investment, hospitality tihpun leh tualcchung mite talent tihpun leh vendor ecosystem tihhmasawn chhunzawm zel te pawh a tel a ni. BookMyShow chuan kum nga lo awm turah Guwahati chu a aia chak zawka kal zel a, regional live entertainment hub anga kalpui tum a ni a, hei hi infrastructure tihpun, production capabilities tihpun leh sustainable ecosystem, cumulative economic impact ₹700 crore chuang siam theihna hmanga thlawp a ni.Shri Kumar Padmapani Bora, IRS, Managing Director, Assam Tourism Development Corporation Ltd. (ATDC) chuan, “Assam tan chuan concert economy hi intihhlimna chauh a ni lo va, tourism, culture, youth engagement leh economic growth a thawhhona a ni. Kan tum chu event lian tak tak te hmanga state ah tlawhtu hruai luh, hna siam, leh ram chhung leh khawvel hmaa Assam pho chhuahna remchang a nih theihna tura duan a ni,” tiin a sawiNaman Pugalia, Chief Business Officer Live Events, BookMyShow chuan, “India ram live entertainment hmasawn hun tur chu culture leh entertainment hub thar in a lantir dawn a ni.
Hmarchhak lam hian chu zinkawngah chuan hun remchang tak an nei a, musical heritage hausa tak leh mipui rilru mil tak leh ecosystem ah inthlak danglamna chak tak nen a inzawm tlat a ni. Post Malone concert hian khawvel puma benchmarked live experience te hian venue aiin hlutna a siam thei tih a lantir a, tourism, hospitality, local enterprise leh employment ah nghawng a nei a, pawimawh zawk chu, sorkar, industry te leh stakeholder te chu thiltum pakhat hnuaiah an thawhhona chuan eng ang hmasawnna nge a thlen theih tih lantirna a ni. Heng event te hian economic growth,t ourist te tana hmun duhawm leh hriat larah a chhuah theih a, Chutih rualin India concert economy hmalam a blueprint atan pawh atangkai a ni.” Raghav Anand, Partner and Leader, Media and Entertainment, EY-Parthenon chuan, “Live event te hian economic multiplier effect chak tak a lantir a, hospitality, transport, retail leh local service hrang hrangah sum hmanna awmze nei tak a siam chhuak a ni. Assam in a bik taka entawn tur a siam chu headline economic impact chauh ni lovin, a hnuaia ecosystem: policy direction chiang tak, institutional coordination, investment te a ni,” a ti .Live entertainment hi vawi khata en theih ni lovin economic infrastructure anga ngaih a nih chuan tourism, hnathawhna leh regional growth atana thil tha tak a ni. ” BookMyShow, ATDC leh EY-Parthenon report a thil hmuhchhuah pawimawh tak pakhat chu concert economy hlawhtling tak takte chu thil thleng hrang hrang hmanga siam ni lovin, ecosystem readiness a investment nghet tak hmanga siam a ni tih hi a ni. Live entertainment destination a Assam a lo chhuah chhan chu policy hmalakna hmasawn tak tak, infrastructure tihhmasawn, hospitality tihzauh, ATDC kaltlanga single window facilitation leh local talent leh vendor ecosystem a investment chhunzawm zel anih vang a ni. Heng hmalaknate hian India ram live experience economy chhunga entertainment corridor chak takah state hi a siam danglam thei a hemi chuchangah hian Momentum chu a lang chiang tawh hle a ni. Guwahati ah Post Malone in landmark performance a neih hnuah tunah chuan Assam chuan legendary rock band Guns N’ Roses chu November 17, 2026 hian a lo hmuak dawn a, hei hian global touring map a state dinhmun ṭhang chho zel chu a tichak lehzual dawn a ni. India ram experience economy chu traditional metros aiin a zau chho zel a, Assam hmasawnna ah hian live entertainment hian tourism, employment leh economic growth a thlen theih dan a tilang a, chutih rualin ram pum a destination thar chhuakte tan blueprint a pe bawk. BookMyShow, ATDC leh EY-Parthenon report atanga thu lak chhuah: Ashish Hemrajani, BookMyShow Founder & CEO chuan, “Assam Tourism nen MOU kan sign khan, event lam ruahmanna chauh ni lovin, ecosystem kan duang a ni. Live entertainment, liantham tak neih hian state in economy lamah dinhmun nasa tak a siam thei a ni. Hotel room te hnawhkhah a ni a, tualchhung sumdangte tan hlawkna a nitel bawk a ni. Assam nena kum nga chhunga kan ruahmanna bultum ber chu state hi world-class level live experience hmunpui lian takah chantir a, North-East chu India rama entertainment corridor lian berah siam a ni,” tiin a sawi.
